A friend @GeneaF shared this campaign with me and I thought I had to share it. I loved it for the simplicity and the absolute effectiveness. I can just imagine the brief: "we need to advertise our dental floss and we need to increase sales".
Insight: "dental floss removes annoying food remains from your teeth, making sure you don't look like an idiot with something stuck in your teeth."
Insight: "how do emphasise the fact that when food is stuck in your teeth, that is all people see..." Have a look at the following print Ads, do you notice anything abnormal?
In case you you missed it:
Print Ad 1 - The women has an extra finger
Print Ad 2 - There is a random floating arm
Print Ad 3 - The man is missing an ear.